Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth by Dan Wetzel 1.03


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Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth
Dan Wetzel
Grand Central Publishing
October 1, 2000

A private war is being waged on city playgrounds and in high school gyms in the never-ending search for the next big player, and the potential millions in sales that player could bring to the major athletic shoe companies by endorsing their products. For every legitimate spokesman like Michael Jordan and Kobe Bryant (the respective endorsers for Nike and Adidas) there are dozens of teenage kids all over North America who are lavished with brand new sneakers, expensive clothes, new athletic gear, or free trips in an attempt to gain their athletic shoe brand loyalty. And that's just where this sordid story begins.

About the Author
Dan Wetzel is the managing editor of Basketball Times. In each of the past four years, he has received national investigative reporting awards from the United States Basketball Writers Association. Don Yaeger is a writer and associate editor for Sports Illustrated. He is the coauthor of the New York Times bestseller Under the Tarnished Dome and the critically acclaimed Pros and Cons: The Criminals Who Play in the NFL.

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Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth by Dan Wetzel



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