Buyology: Truth and Lies About Why We Buy by Martin Lindstrom 1.0


Category: Books
Price: $11.99 (iTunes)

Description:

Buyology: Truth and Lies About Why We Buy
Martin Lindstrom
Doubleday Publishing Group, a division of Random House, Inc.
October 21, 2008
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

About the Author
MARTIN LINDSTROM is one of the world's most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

About Iceberg
The Iceberg Reader revolutionizes the reading experience by combining the familiarity and timelessness of books with the convenience of New Media. Iceberg makes it easier than ever to browse, buy and enjoy the written word.

Features
- Natural book-like reading experience with full pagination, like the original printed editions.
- Each title includes cover art, front matter, running heads and page numbers.
- Table of Contents incorporates one click navigation.
- Vertical and horizontal page orientation.
- Adjust font size with a pinch, text reflows automatically.
- Brightness adjustment with paper-like backgrounds.
- Swipe to turn the page.
- Search the text within a book.
- Create margin notes with user notation.
- Integrates with iTunes bookstore, so your next Iceberg book is just one click away.

About Random House
Random House, Inc., the world’s largest English-language trade book publisher, publishes many of the foremost and most popular fiction and nonfiction authors in hardcover, trade and mass market paperback, audio, electronic, digital and other formats. Random House, Inc. (www.randomhouse.com) is the U.S. division of Random House, the book division of Bertelsmann AG, one of the world’s leading media companies. Random House, Inc. has won the most major awards of any publishing company, including the Nobel Prize, the Pulitzer Prize, the National Book Award, and the Newbery Medal. Among the dozens of Random House, Inc. publishing divisions and imprints in the U.S. are the Bantam Dell Publishing Group, the Crown Publishing Group, the Doubleday Broadway Publishing Group, the Knopf Publishing Group, Fodor’s Travel Guides, Random House Children’s Books, the Random House Publishing Group, and the Random House Audio Publishing Group. Random House’s publishing companies in Canada, the United Kingdom, Germany, Spain, Latin America, Australia, New Zealand, South Africa, Japan, and Korea are publishing leaders in their territories.

About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. Our proprietary technology is reshaping how people experience digital information and entertainment, and ScrollMotion is also helping many of the greatest names in traditional media tap the vast potential of the mobile space. For more information, visit www.scrollmotion.com.

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Buyology: Truth and Lies About Why We Buy by Martin Lindstrom



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