Corporate In-House New Ventures: Success Strategies 1.0


Category: Business
Price: $1.99 (iTunes)

Description:

“Intrapreneuring” – the building of entrepreneurial new ventures inside a large corporation – is one of the most difficult challenges faced by corporations which are continuously attacked by disruptive technology startups. And why, with all the internal capital thrown at these in-house ventures, do so many of them get shut down within the first few years?

Joey Tamer, renowned for her work with technology startups since the early days of the PC , has also consulted to emerging technology divisions at IBM, Apple, Hearst, Blockbuster, Technicolor, Harper Collins, NEC, Time-Warner, Agfa and Scitex, among others.

Here is her advice on making those in-house ventures succeed and sustain over time, including:
* capital and exit strategies (“where is the first money and where is the last?”)
* aligning with corporate goals (“do we fit in here at all?”)
* answering that internal question from the Others (“Why do we have to care about this?”)
* getting early buy-in (“Who *does* care about this?”)
* the trouble with profitability (“Why isn’t profitability enough? We made it past break-even on time and on budget!”)
* where the unexpected internal sabotage may come from (“What do you mean – close the division down? We did everything you asked!” )
* how to define and find the right experts to help (“How do we know that their expertise will make a difference?”)
* how to assess the current market, channels and pricing (“Should we really launch this now?”)
* And many more.

For corporate executives yearning for the excitement of a new venture, this piece is required reading. Especially if you’ve already begun.

This application comes bundled with the ebook reader. Features include adjustable font size, table of contents, full text search, nighttime viewing mode, and more.

About the Author

Joey Tamer consults to Fortune 500 companies and capitalized start ups to launch, build and expand technology companies, often serving as a “shadow CEO” to extend the CEO’s bandwidth. She also advises consultants and service companies on their growth and profitability. She has consulted since the early days of the PC through to her Web 2.0 and Web 3.0 clients of today. Clients include J.P. Morgan Capital, Sony, IBM, Apple, Hearst, Blockbuster, Technicolor, Harper Collins, NEC, Time-Warner, Agfa and Scitex, and many early stage ventures such as Earthweb (IPO 1998) and iSuppli.

www.joeytamer.com

Corporate In-House New Ventures: Success Strategies



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