The Pocket MBA: Managing the Marketing Process Test 1.0


Category: Business
Price: $2.99 (iTunes)

Description:

Test yourself to ensure you have the skills you need to succeed.

Marketing is the fuel that powers the sales engine. Managing the Marketing Process Test provides the information and instruction you need increase your knowledge and build your marketing skills.

Managing the Marketing Process Test provides a full-range of engaging interactive self-tests that cover all basic marketing strategies and tactics. Tests cover: identifying and analyzing target markets, product/service development, pricing, distribution, advertising and promotion, SEO marketing, E-Commerce and international marketing. Tests also cover how consumer behavior and regulatory agencies affect the marketing process. Information is clearly organized in a concise and informative manner and thorough explanations after each answer assist in the learning process.

Marketing professionals, business students and those seeking professional development will benefit greatly from Managing the Marketing Process Test. mLearning (or Mobile Learning) is the wave of the future. Managing the Marketing Process puts the power of mLearning at your fingertips, allowing you to gain valuable knowledge anytime, anywhere and at your own pace.

Tests include:
1. Basic Concepts of Marketing: the Consumer and the Market.
2. Products, Pricing and Promotional Decisions.
3. Advertising, Sales, Personal Distribution and Channel Selection.
4. Marketing.

Correct answers are provided instantly after each question and act to reinforce the material covered. Cumulative scores are presented after the completion of each section and all tests can be taken repeatedly to reinforce learning or to share with colleagues.
The Pocket MBA: Managing the Marketing Process Test



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