The New Community Rules 1.0


Category: Books
Price: $4.99 (iTunes)

Description:

By Tamar Weinberg
Published by O'Reilly Media (http://oreilly.com/catalog/9780596156817/)

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
* Learn the art of conversation marketing, and how social media thrives on honesty and transparency
* Manage and enhance your online reputation through the social web
* Tap into the increasingly influential video and podcasting market
* Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

About O'Reilly Media
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's unshakeable belief in the power of information to spur innovation. Learn more about ebooks from O'Reilly at oreilly.com/ebooks.

About Lexcycle
Lexcycle is the creator of Stanza Bookbinder which was used to create
this standalone book application. Stanza Bookbinder is based on the
popular iPhone eBook reading application, Stanza. For more information
about Stanza, visit www.lexcycle.com.
The New Community Rules



更多...